25+ Years of Design Experience

From branding to digital design.

Who is behind all this?

Marina Pečenko

I’m an independent designer leading 03GO Design Studio, with over 25 years of experience. I specialize in delivering tailored design solutions for IT companies, agencies, and businesses of all sizes. Whether you need branding, web design, or UX/UI product design, I offer a personalized approach to every project.

However, when a project requires additional expertise – whether it’s strategy, development, illustration or motion graphics – I can engage a trusted network of professionals to ensure the best possible outcome. This flexibility ensures projects are scaled to meet client needs while maintaining quality and timelines.

Who is behind all this?

Marina Pečenko

I’m an independent designer leading 03GO Design Studio, with over 25 years of experience. I specialize in delivering tailored design solutions for IT companies, agencies, and businesses of all sizes. Whether you need branding, web design, or UX/UI product design, I offer a personalized approach to every project.

However, when a project requires additional expertise – whether it’s strategy, development, illustration or motion graphics – I can engage a trusted network of professionals to ensure the best possible outcome. This flexibility ensures projects are scaled to meet client needs while maintaining quality and timelines.

Professional Experience

After years of professional experience in design studios and marketing agencies in positions from Junior Graphic Designer to Senior Art Director, I decided to pursue an independent career.

Although I already had rich experience in branding and identity, packaging design, promotion and advertising, I decided to take a different path by mastering new knowledge and tools with a focus on digital media, expanding my professional activity to UX and UI product design with a great interest in product design.

2004 - Present - Independent Design Professional
  • Worked from the very beginning on the startup project DanceLib as a Brand Identity Designer and Product Designer, responsible for UX/UI design.
  • Collaborated with IT companies (Perpetuum Mobile, Utilis, Make IT Easy) as a team member in charge of user interface design for desktop and mobile web applications and system software (Croatian Lottery – betting and lottery games web apps, CCS – Cyber Conflict Simulator, Veron Grauer – transport route compliance monitoring).
  • Managed web projects through the entire design and development process, responsible for the overall outcome (Topomatika, Cetina, Altius, Mimara Museum – virtual exhibition – 30 years, Mamforce, JUSP Jasenovac).
  • Redesigned the visual identity of Tisak d.d. (the largest Croatian kiosk retail chain), and developed a comprehensive Graphics Standards Book. This was followed by a corporate brochure, annual report, and branding for the launch of new services (TisakPhoto, e-Kiosk).
  • Created corporate identities across a range of industries, detailed through applications and graphic standards guideline manuals.
  • Provided creative and art direction for marketing campaigns (Pfizer – Viagra, Nivogradnja – Novi Nivo, Oliviero Toscani Lecture in Zagreb, Kultfest and Legendfest festivals).

Roles: Art Director, Brand Designer, UX/UI Designer, Product Designer, Project Manager

2002 - 2004 - Senior Art Director

McCann Erickson Croatia, Advertising Agency

  • Lead a huge campaign for the City of Rijeka’s nomination to host the 16th Mediterranean Games from the initial creative concept to the final implementation and production supervising
  • Experience as a team leader
  • Coca-Cola Company – Implementation of new graphic standards through three phases of the brand development
  • Atlas d.d., travel agency – visual identity redesign, graphic standards guidelines production, elaboration and implementation through wide range of applications
  • Art Director of advertising projects for the Coca-Cola and Sprite brands, MasterCard (international working experience), Splitska Bank, Zagrebačka Brewery

Roles: Art Director, Team Manager

2001 - 2002 - Art Director

Public Image, Advertising Agency

  • Lead designer for the AZ Fund (pension fund) launch campaign – ATL advertising and related publications.
  • Worked on advertising projects and publications for various clients (SDP – Social Democratic Party, Zagrebačka Banka, Varaždinska Banka).

Roles: Art director, Lead Graphic Designer

1995 - 2001 - From Junior to Senior Graphic Designer

Piktogram, Design Studio

Independently led several projects and participated in all phases, from the initial meeting to production, taking full responsibility for the work. These projects primarily involved the design of new product brands, packaging, and POS materials for product launches, as well as various printed materials (brochures, posters, advertisements, outdoor displays).
Main clients: Podravka, Kraš, Pliva

Roles: Graphic Designer, Project Manager

Creative Collaborators

A trusted team of collaborators ensures seamless and effective project delivery.

Jasna Klemenc Puntar

Jasna Klemenc Puntar

Go-To-Market Strategy Specialist

Lovro Hrust

Lovro Hrust

Web App / Full Stack / WP developer

Alira Hrabar Bekar

Alira Hrabar Bekar

Graphic designer & Art director, Illustrator, Artist

Iva Kolar

Iva Kolar

Motion Graphic Designer, Artist

Ready to bring your vision to life?

Let’s collaborate.